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Instantly assess development opportunities using AI-powered generative design integrated with development budgets and investment models.

In today’s environment,
quick decisions are vital

Parafin is disruptive in my world.
Instead of needing weeks of back-and-forth with architects and analysts, Parafin can quickly size up an opportunity for a critical quick decision on whether to continue pursuit or punt.
And in today’s environment, quick decisions are vital.

I can even consider brands
we haven’t built before

Parafin allows quick programming analysis for potential hotel development sites. It has multiple brand layouts that provide test fitting a site which limits lead time and up-front design cost with an architect. I can quickly see how alternative brands might fit on our sites, and even consider brands we haven’t built before.

instant turnaround...
It’s a win-win

Early in our process, Parafin provides us a very sophisticated ability to work side-by-side with our developers to optimize designs for their sites.
It’s a win-win – they get instant turnaround with smart, visual data, and we come away with a high quality head-start on the design without weeks of back-and-forth.

great resource for analyzing a site in the early stages

In our fast-paced development world, we must make decisions quickly. We obviously rely upon our architects to thoroughly design our hotels, but we have found Parafin to be a great resource for analyzing a site in the early stages.